Hey there, beauty lovers! 💄💚 If you’ve been wanting to upgrade your beauty routine while supporting brands that actually care about the planet and our furry friends — you’re in the right place. Choosing cruelty-free beauty brandsmeans you’re saying NO to animal testing while still enjoying high-quality makeup, skincare, and hair products.
The beauty industry is evolving, and more brands are embracing ethical, sustainable practices — proving that glam and kindness can go hand in hand. Whether you’re after glowing skin, the perfect red lipstick, or a silky hair treatment, I’ve rounded up the top 11 cruelty-free beauty brands that deserve a spot on your shelf.
Let’s dive into the list — because beauty should never come at the cost of animal welfare!
Why Go Cruelty-Free? 🐾
Before we get into the brands, here’s why choosing cruelty-free beauty matters:
- No animals harmed during testing
- Better for the environment
- Many cruelty-free brands also offer vegan formulas
- Often made with cleaner, safer ingredients
1. Rare Beauty 🌿
Founded by Selena Gomez, Rare Beauty is all about self-love, confidence, and inclusivity — with every product 100% cruelty-free. Their liquid blushes and lip creams have taken the beauty world by storm.
⭐️ Must Try: Soft Pinch Liquid Blush
💚 Vegan Options Available
2. Youth to the People 🌎
Clean, sustainable, and totally cruelty-free — YTTP uses superfood ingredients like kale, spinach, and green tea to create powerful skincare products.
⭐️ Must Try: Superfood Cleanser
💚 100% Vegan
3. ILIA Beauty ✨
If you’re into clean beauty with high performance, ILIA is your girl. Their products are made with skin-loving ingredients and deliver gorgeous, natural finishes.
⭐️ Must Try: Super Serum Skin Tint SPF 40
💚 Vegan Options Available
4. Milk Makeup 💪
Fun, bold, and 100% cruelty-free — Milk Makeup is known for its multi-use products and playful packaging.
⭐️ Must Try: Hydro Grip Primer
💚 100% Vegan
5. Biossance 🌿
This skincare brand is all about science + sustainability — using plant-based squalane instead of shark-derived squalane.
⭐️ Must Try: Squalane + Vitamin C Rose Oil
💚 100% Vegan
6. Tower 28 Beauty ☀️
A clean beauty brand made for sensitive skin babes, Tower 28 is budget-friendly, non-toxic, and cruelty-free.
⭐️ Must Try: SOS Daily Rescue Spray
💚 100% Vegan
7. Charlotte Tilbury 💄
Luxury makeup without the guilt! Charlotte Tilbury’s glamorous makeup line is completely cruelty-free (though not all products are vegan).
⭐️ Must Try: Pillow Talk Lipstick
💚 Vegan Options Available
8. Pacifica 🌊
Affordable, clean beauty with a strong ethical mission. Pacifica makes everything from skincare to makeup to haircare — all cruelty-free and 100% vegan.
⭐️ Must Try: Alight Clean Foundation
💚 100% Vegan
9. e.l.f. Cosmetics 💸
Proof that you don’t need to break the bank to shop ethically. e.l.f. is budget-friendly, 100% cruelty-free, and always on-trend.
⭐️ Must Try: Hydrating Camo Concealer
💚 100% Vegan
10. Herbivore Botanicals 🌿
Herbivore’s minimalist packaging and clean ingredients make them a must-have for natural beauty lovers.
⭐️ Must Try: Prism Glow Serum
💚 100% Vegan
11. Fenty Beauty by Rihanna 💕
Fenty shook the beauty industry with its inclusive shade ranges — and the brand remains committed to staying cruelty-free.
⭐️ Must Try: Pro Filt’r Soft Matte Foundation
💚 Vegan Options Available
What to Look For in Cruelty-Free Beauty Brands 🔍
✅ Official cruelty-free certifications (like Leaping Bunny or PETA)
✅ Vegan formulas (if that’s important to you)
✅ Transparent ingredient lists
✅ Sustainable packaging
What’s the Difference Between Cruelty-Free & Vegan?
| Term | Meaning | Example Brands |
|---|---|---|
| Cruelty-Free | No animal testing at any stage | Rare Beauty, Milk Makeup |
| Vegan | No animal-derived ingredients | Youth to the People, Pacifica |
How to Spot Cruelty-Free Brands 🐰
Look out for these official logos:
- 🐰 Leaping Bunny Certified
- 🌿 PETA Cruelty-Free
- Vegan Society
My Top Picks for Beginners 💕
If you’re new to cruelty-free beauty, start with these:
- Everyday Skincare: Youth to the People Superfood Cleanser
- Makeup Must-Have: Rare Beauty Soft Pinch Blush
- Budget-Friendly Find: e.l.f. Hydrating Camo Concealer
Final Thoughts
Going cruelty-free isn’t just a beauty trend — it’s a movement towards a kinder, more conscious way of living. With so many incredible brands creating high-quality products without harming animals, there’s no reason to compromise on your beauty routine.
Whether you’re swapping out one product at a time or making your entire routine cruelty-free — every little choice makes a difference.
And there you have it!
Your ultimate guide to the Top 11 Cruelty-Free Beauty Brands to Try in 2025! If you’re ready to take your beauty routine to the next ethical level, these brands are the perfect place to start.
